Our Web Development Services
Softtech Choice offers a variety of web development services and solutions tailored to your specific needs and business goals. Whether you need to develop, redesign, host, maintain, or support your website, Softtech Choice provides customized solutions that are perfectly aligned with your requirements.
Our team consists of expert developers based in Chicago, including Umbraco Certified Masters, Sitecore Certified Developers, and a Certified Microsoft Azure Partner. With deep expertise in cutting-edge technologies, we ensure the best solutions for your business, delivering a website that works seamlessly to meet your goals and exceed your expectations.
Our Web Development Process
Our team is dedicated to crafting a development approach that addresses the core needs of your customers. We follow a comprehensive process that integrates UX design, analytics, user tracking, mobile responsiveness, SEO, and other web development services. This ensures that your website is not only aesthetically appealing but also optimized for user experience. All projects are organized into a detailed roadmap and tracked through our work management tool, providing your team with full transparency and access.
Our integrated web development process consists of the following phases:
Data Collection
Our Chicago-based web developers and usability experts are certified in a wide range of data collection tools, including Google Analytics, Hotjar, ConversionXL, Visual Website Optimizer, and more. These tools are integral to the development of your website, enabling us to gather valuable insights into user behavior and optimize the user experience. By leveraging these data-driven tools, we ensure that your website is not only visually appealing but also highly functional and user-friendly. Our experts use these insights to drive decisions, enhancing your website's performance, engagement, and conversion rates for maximum business success.
User Experience
From audits and wireframes to user testing and development, Marcel Digital’s UX experts create a comprehensive strategy tailored to your business needs. Our approach focuses on enhancing user experience to drive higher engagement and conversions. We begin by thoroughly analyzing your audience and personas, ensuring that every design decision aligns with their needs. By incorporating best practices in usability, accessibility, and performance, we create seamless, intuitive interfaces that improve user satisfaction and encourage action. With a strong emphasis on testing and refinement, we deliver a user experience that maximizes results and supports your business goals.
Information Architecture
Softtech Choice collaborates closely with your marketing team to develop a user-focused information architecture that organizes content logically, ensuring it’s easy and quick for visitors to find through your website’s navigation. Our experts create a clear structure that enhances usability and improves the user experience. We also storyboard the website, mapping out its design and functionality, ensuring every element aligns with your business objectives. During the development phase, we bring the storyboard to life, transforming ideas into a seamless, fully functional website that not only looks great but also provides an intuitive, efficient browsing experience for your users.
Design
Softtech Choice will use these wireframes to build a clean, user-friendly website that is SEO-optimized, fully responsive, and goal-oriented. We ensure the site is driven by data insights from Google Analytics and informed by user behavior through Hotjar, helping to refine the user experience. By prioritizing performance, usability, and search engine visibility, we create a website that not only meets your objectives but also engages and converts your target audience effectively. With a focus on seamless functionality across all devices, we deliver a website that performs well in both user experience and business results.
Backend Development
Not everything happens in front of the screen. At Softtech Choice, we configure your website’s backend to ensure you have full control, allowing you to make quick changes without relying on web development or IT teams. Our user-friendly content management system (CMS) enables you to manage updates, edits, and additions effortlessly. We also provide comprehensive user administration and permission settings, giving you the flexibility to assign roles and control access levels for different team members. This approach empowers your team to efficiently manage and maintain the website, ensuring it stays current and aligned with your business goals.
Frontend Development
This is where everything comes to life. We take web designs and implement them in the frontend of your website, allowing you to view everything in a development environment. Here, any adjustments can be made and fine-tuned to ensure your site is ready to attract, inform, and convert your target audience. We provide regular, scheduled updates so your team stays informed on the site's progress. Successful website launches rely on close collaboration, which is why we give your team access to our project management software throughout development. This ensures we're aligned and able to pivot as needed to meet priorities and goals.
Website Migrations
Redesigning or migrating your website? Our Chicago-based web development experts are here to ensure a smooth and seamless transition from start to finish.
Our comprehensive migration strategy covers critical aspects, including:
- - SEO considerations
- - Transitioning from HTTP to HTTPS
- - Changing domain names and URLs
- - Updating site navigation
- - Migrating specific website sections
- - Moving to a new server or CMS/framework
- - Optimizing mobile versions
Website migrations can be risky, particularly from a technical and SEO perspective. Trust the right team to preserve your site’s authority and technical integrity throughout the process, ensuring a successful migration with minimal disruption.
